Our story is like any other.

Brendon and Marina Game Of Life creators

Marina passalais

Beautiful Minds® Founder & CEO

I am the world’s worst yogurt squeezer. I’ll tell you the story why. 

Whilst I was setting up Beautiful Minds, a journey that gave my life meaning, I was working in a yogurt factory to pay the bills.

Let me set the scene for you.

I was juggling shifts at the stinky factory and they were back-breaking. Throwing on a hair net at 3 am and spending hours squeezing yogurt into tubes by myself in an icy room, before quickly changing and scooting tired and sore to work on my new business.

They were brutal days, but the down payment on the dream.

I’d had a vision of changing children’s lives and in particular, focusing on mental health, which was criminally neglected at the time. If I hung in long enough, I could save enough money to put on my first Beautiful Minds workshops for kids.

Our first workshop had four children in it. I was thrilled! Word spread about the work I was doing. The phone didn’t stop. Straight away I was having an impact on a local community level and those were the happiest days I’ve known.

For the first two years after I started Beautiful Minds, I worked in that factory 5 days a week, from 3 am. As the business grew, I hung up my hair net and dedicated my life to working with young people and their families.

Beautiful Minds has now helped over 1.5 million children and their families. We are in 983 schools in Australia. And after five years of development, we can’t wait for you to meet Game Of Life – our first programs and experiences for boys.

Marina x

Brendon A.J Rademakers

Beautiful Minds® Co-CEO & Creator Of Game Of Life

I created GAME OF LIFE to help boys aged 7-14 to unleash their potential and lead happier and healthier lives.

We’re seeing a lot more kids struggling than we used to. 

One of the goals of Game Of Life is to uplift the whole family. And give parents the tools and strategies they need to help their sons navigate those tricky growing-up years.

We’ve been able to get some unbelievable people to help us on our mission. 

The world’s best neuroscientists, psychologists, behavioural experts, Academy Award-winning Hollywood storytelling talent and of course – cricket superstar Marnus Labuschagne.

During the research period that led to the creation of GAME OF LIFE, Marnus Labuschagne burst onto cricket’s world stage in the 2019 Ashes series. It was clear that his success then and afterwards was no fluke. There was something unique and special about him. And we were just as fascinated as everyone else.

After more reading and talking to people, we realised this kid from Redlands in Brisbane embodied most of what we were trying to say. After some discussions, GAME OF LIFE was born and Marnus became our boy’s ambassador at Beautiful Minds.

Our GAME OF LIFE experiences are designed to be fun and to take you out of your comfort zone.

Thanks for your support, and please let me know what you think!