Our story is like any other.

Brendon and Marina Game Of Life creators

Marina passalais

Beautiful Minds® Founder

I am the world’s worst yogurt squeezer. I’ll tell you the story why. 

Whilst I was setting up Beautiful Minds, a journey that gave my life meaning, I was working in a yogurt factory to pay the bills.

Let me set the scene for you.

I was juggling shifts at the stinky factory and they were back-breaking. Throwing on a hair net at 3 am and spending hours squeezing yogurt into tubes by myself in an icy room, before quickly changing and scooting tired and sore to work on my new business.

They were brutal days, but the down payment on the dream.

I’d had a vision of changing children’s lives and in particular, focusing on mental health, which was criminally neglected at the time. If I hung in long enough, I could save enough money to put on my first Beautiful Minds workshops for kids.

Our first workshop had four children in it. I was thrilled! Word spread about the work I was doing. The phone didn’t stop. Straight away I was having an impact on a local community level and those were the happiest days I’ve known.

For the first two years after I started Beautiful Minds, I worked in that factory 5 days a week, from 3 am. As the business grew, I hung up my hair net and dedicated my life to working with young people and their families.

Beautiful Minds has now helped over 1.5 million children and their families. We are in 983 schools in Australia. And after five years of development, we can’t wait for you to meet Game Of Life – our first programs and experiences for Mums and sons.

Marina x

Brendon A.J Rademakers

CEO at Beautiful Minds® & Creator Of Game Of Life Australia

I created GAME OF LIFE AUSTRALIA to help Mums and sons to connect at a deeper level through experiences. And to help unleash the potential of boys aged 7-14.

I grew up as the son of a single Mum. She always believed in me and set me on the path with the fullest of tool kits.

Game Of Life now belongs to you. But I’m dedicating it to her. I want something that will be around longer than me to show that there was once a woman in small-town New Zealand, who loved her son very much. And put her full lifeforce into making sure that I had the best chance at life.